This book is for anybody starting a cake decorating business at home in the UK.
How to Start a Cake Decorating Business at Home is a practical guide to the key issues that you will face when you run your business.
Whether you make wedding cakes or cupcakes, to run a successful business you will need to become confident with advertising, web marketing, contracts, delivery, and food safety, as well as dealing with a range of other issues.
That’s where this book comes in. The book takes you, step-by-step, through different areas, answering key questions about how to get started – and how to keep going until you run a profitable and thriving business.
– Writing a business plan – Choosing a business name – Writing a financial plan – Product ranges and pricing structures – Developing the identity of your business – How to make your business stand out from your competitors – How to price your cakes profitably – Pricing problems – discounts for friends and family, and cakes for charities – Marketing and advertising – Developing your web site – How to make your web site into a customer magnet – Direct marketing & e-commerce regulations – Distance selling regulations – How to put together an effective Order Form and Terms & Conditions – Food safety & hygeine – Getting your kitchen ready for the Environmental Health Officer – Food labelling, food hazards, food allergies and intolerances – How to put together your own Food Safety Management System – Other issues – copyright, insurance
Wish you could turn your talent for cake baking and decorating into a profitable business? Then this is THE book for you !
Written exclusively for the UK market , this book covers every aspect of running a cake business from home – from setting yourself up as a proper business, the rules and regulations you’ll need to follow to legally work from home, pricing your cakes for maximum profit, building a great website and online presence, right through to marketing yourself locally and online PLUS how to expand your business when the time comes.
This book is THE essential business guide for any would-be cake business owner !
PLUS – Interviews with successful cake business owners – discover how they launched and grew their own successful cake businesses from home. Pick up lots of “tips of the trade” and prepare to be inspired !
Fifty essential marketing tips for anyone running, or thinking of starting up, a business selling beauty products, cosmetics, make-up, and toiletries from the founder of Palace Boutiques and author of the 50 Marketing Ideas Series.
Includes advice on How to get Local Publicity for Free, The Latest Cake Crazes, The Right Pricing Strategy, Attending Events, Unconventional Advertising Tactics, Being One Step Ahead of Competitors….and much more