BENGALURU: Indian ecommerce marketplaces may accelerate their efforts to localise private label products and run campaigns to promote locally manufactured goods on their platforms amid India-China geopolitical tensions.However, it”;s unlikely that these marketplaces will take a stance on initiatives such as the #BoycottChina movement on social media as China remains the biggest sourcing hub for fast-moving categories such as smartphones and electronics, multiple industry executives told ET.”;We”;ve been trying to localise sourcing for private labels for a long time, but you could say efforts have been accelerated because of Covid and now this (India-China border issues),”; a senior executive said on the condition of anonymity.Both Amazon and Flipkart have been running campaigns to promote local brands and small manufacturers over the past couple of weeks just as #BoycottChina began picking up steam. The two largest ecommerce players did not respond to queries until time of going to press.Snapdeal said it has been focused on providing Indian MSMEs a platform to grow their businesses, without commenting on the India-China issue.An executive who pleaded anonymity given the sensitivity of the issue, said, “;By law, marketplaces are required to stay neutral, and something as drastic as banning products made in one place can land us into trouble with sellers.”;

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