Describe a successful small business that you know and admire.

You should say :

what the business is
where it is
who runs the business / how you know about this business
and explain why you think it is successful.

ielts recent actual test 2020

Band 9.0 Sample Answer:

Nowadays, there is a booming [1] trend of start-ups[2] in my city; however, not all of them are successful. One of the businesses that I think is the most successful is a chain[3] of restaurants and café boutiques[4].


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I remember that 2 years ago, they only had one business in our city. It quickly became one of the favorite spots for the youth to get together. Now they have expanded with franchises [5] in almost every corner of my city. The fame of X has spread by word of mouth[6] and in my case, a friend told me about it.

The owner of the chain is a young woman, who is only 31 years old. Since I have always been interested in opening up a small café/restaurant of my own, I admire her work a lot. She has successfully created a brand name[7] for real food, in the modern era. Every time I have visited this restaurant, it has always been full and this applies to all other locations in our city.

Recently, the group announced that it had raised a 5.5 million-dollar investment[8] from overseas funds. This proves that X could be considered to have great potential in developing further and becoming more successful in the future.

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Useful Vocabulary and Expressions For IELTS Speaking :

booming: [adjective] having a sudden increase in business, wealth and success.

Example: The owner was able to buy new machinery because his company was booming and he had money to invest.

start-ups: [noun] companies that are just opening.

Example: Many start-ups fail because they do not have enough money to survive their first year in business.

chain: [noun] a group of businesses owned by the same company.

Example: There are about 6 large chains of supermarkets selling food in the UK.

boutiques: [noun] a small business that sells fashionable products.

Example: A famous street in London is full of small boutiques selling all the latest styles of clothes.

franchises: [noun] businesses that have been given permission by a company to sell its products in a particular area.

Example: The largest restaurant franchise in the UK is McDonald’s.

word of mouth: [expression] The chain is famous because people have talked about it to each other.

Example: The news of the accident spread by word of mouth, hours before it was reported on TV.

brand name: [noun] the name given to a product by the company that produces it.

Example: The brand name of the most famous trainers is NIKE.

investment: [noun] a sum of money that you lend to a business, expecting that you will make more money over a period of time.

Example: The investment of money by the bank enabled the business to expand.

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