Happy Friday, Friends, and welcome to this week’s edition of #PPC News & Views!

From the Experts


How brands can begin to bounce back: Essential strategies for brand recovery: Here are some things to consider as we all readjust to our “new normal”.


5 Simple Steps to Set Up Your TikTok Ads: Get started with TikTok using this quick guide that also features useful screenshots!

Search Engine Roundtable

Microsoft Advertising Now Offers Free ShutterStock Photos for Image Ads: This is an exciting new offering from Microsoft!

PPC Hero

How to Increase Facebook Traffic Without Sacrificing Revenue: Are you having trouble scaling your ecommerce campaigns in Facebook? Then this article is for you.


PPC Town Hall 17: How to look beyond ROAS to optimize PPC: If you missed this week’s PPC Town Hall, here is the recap + a replay if you want to watch it!

PPC Chat

CCPA – Impacts & Strategies – July 21, 2020: If you missed this week’s #PPCChat on Twitter, here are some important takeaways and resources on CCPA’s impact on digital advertising.

From the Engines


Capture High-quality Prospects with Lead Gen Forms


How Marketers Can Turn Challenges of Change into Opportunities

Google Ads

Buy on Google is now open and commission-free

Microsoft Ads

Activating vertical trends on both search and native

Facebook for Business

5 Ways to Adjust Marketing Mix Models for Unexpected Events

From the Clix Team

Suds & Search 23 | Michelle Morgan, Director of Client Services at Clix Marketing

Measuring Conversion Lift with a Facebook Holdout Test by Tim Jensen

Have You Heard About Hulu”;s New Self-Serve Ads? by Andrea Taylor

Read more: clixmarketing.com