Business for Punks: Break All the Rules – the BrewDog Way

BrewDog’s co-founder James Watt offers a business bible for a new generation. It’s anarchic. It’s irreverent. It’s passionate. It’s BrewDog.

Don’t waste your time on bullshit business plans. Forget sales. Ignore advice. Put everything on the line for what you believe in.

These mantras have turned BrewDog into one of the world’s fastest-growing drinks brands, famous for beers, bars and crowdfunding.

Founded by a pair of young Scots with a passion for great beer, BrewDog has catalysed the craft beer revolution, rewritten the record books and inadvertently forged a whole new approach to business.

In BUSINESS FOR PUNKS, BrewDog co-founder James Watt bottles the essence of this success. From finances (‘chase down every cent, pimp every pound’) to marketing (‘lead with the crusade, not the product’) this is an anarchic, indispensable guide to thriving on your own terms.

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3 Responses to Business for Punks: Break All the Rules – the BrewDog Way

  1. Amazon Customer says:

    Fantastic read!

  2. Paul Gallimore says:

    A Refreshing Business Book With Genuine Value This book left me feeling quite ambivalent towards it and the author.James Watt is a man full of certainties. In fact, if you don’t do things the James Watt way you are a fool, imbecile, idiot, stupid muppet, clown or moron – and those are just the polite words he uses. If you don’t do things the James Watt way and you happen to work for a large company and wear a suit you are a ‘corporate android’. No ifs and buts, that’s just how things are.Aside from the know-it-all…

  3. Mr. A. K. Kelly says:

    For the pure fans.

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