BENGALURU: Amazon India”;s Prime Day sale, which concluded on August 7, turned out to be the single biggest two-day promotional event for 91,000 small- and medium-sized sellers on the ecommerce platform this year, its top executive said.More than 4,000 small sellers crossed sales of 10 lakh, while 209 sellers became crorepatis, Amit Agarwal, country head of Amazon, told ET in an interview. This has come at a time when there has been a concerted push to support local businesses and boost sales of small and medium-sized sellers.Artisans and weavers, women entrepreneurs from Saheli, startup brands from Amazon Launchpad saw growth of 6.7 times, 2.6 times, and 2.1 times, respectively, Agarwal said. 77475059Personal computing, large appliances, kitchenware, and smartphones were the top-selling categories in terms of value, while apparel and pantry sold the most in terms of number of units, during the two-day sale.”;This sale, we saw a spike of 4 times business-as-usual numbers… Brands like us look at these events for new acquisition, including first-time internet users,”; Manish Chowdhary, CEO of Wow Skin Science told ET. In electronics accessories, Aman Gupta, cofounder of Boat, said new “;Made in India”; product launches like power banks -; typically imported from China -; also resonated with customers. The sale was the first large promotional event for Amazon since the easing of lockdown restrictions in May.Rival Flipkart, too, ran a five-day Big Savings Days sale from August 6-10 ahead of Independence Day. Analysts said the recovery has been quicker than expected after the government allowed ecommerce firms to operate.Sales of online retailers have exceeded pre-Covid-19 levels in terms of volume, boosted by grocery and essential purchases. The overall industry gross merchandise value (GMV) has also recovered to pre-lockdown levels, according to analysts at RedSeer Consulting and EY. Amazon said it had made targeted investments to boost sales of small and medium businesses, including providing cashback coupons in a bid to revive sales. 77475047″;Our job is to build infrastructure to reduce the cost for sellers and (hence) customers, and offer maximum flexibility… When we build warehouses or provide more tools to sellers like EMI, coupons, customer service, superior return experiences -; all these are examples of measures that increase sales and help in reducing costs,”; Agarwal said.The seller sign-up rate has gone up by 50% since the outbreak, and more than twice as many customers signed up for a Prime membership during the sale period this year compared to last year, Agarwal said.Over 65% of new members were from outside the top 10 cities.
Read more: economictimes.indiatimes.com